Author: The Course Creators Circle Team

Attract, Segment & Convert Your Leads into students with quizzes

If you’ve spent 15 minutes answering questions to find out what kind of sandwich you are and which Friends cast member you are (even if you already have a strong hunch), you know the power of quizzes. When a potential student takes a quiz they are showing real interest in your topic and they enter your nurture sequence with data so you can tailor the content delivery of the sequence to them.

When done well, quizzes deliver high-quality leads that can convert to or engage students by, attracting attention to learn more about your topic & Provides an incentive to give an email address to get the answers.

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Thinkific Release First eLearning Trends Report

Thinkific has released their first-ever eLearning trends report and it is packed with information for course creators.

As course creators we know that the last few years have presented many opportunities to create and sell courses online in our chosen niches. While many of us have seen increase in growth in the popularity of our own courses, it is interesting to note the growth that online courses have seen worldwide due to the pandemic.

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Utilising Social Proof to Sell More Courses

Social proof – you may have heard of it and you’ve definitely seen it in action. Social proof is essentially when people will copy the actions of others to undertake the same behaviour.

Some might call it FOMO – or fear of missing out – but we like to think of it as a great way to sell more courses, and ProveSource makes it so much easier to do.

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Content Marketing Ideas to Lead People to Your Course

Once you’ve got your course up and running, your next step is to market it. Getting your marketing right is what will draw an audience to your course and content marketing is one of the best ways to lead people to purchase your course.

It’s important to remember to not just rely on one form of content marketing – your audience, depending on what they need, and who they are, will respond to marketing differently. To lease the largest number of people to your course, you need to utilise a variety of options.

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Using Lumen5 for memorable text Based Videos in your courses

Your course needs to be visually appealing to attract students in the first place. Once they’re enrolled, you need to retain their interest and make sure they retain information you teach them. You do that through videos.

Studies over the years show that video improves our ability to remember concepts and details. Video makes things easier to recall. The human brain processes imagery 60,000 times faster than text.

As if that doesn’t confirm the need for your course to be in video format, video isn’t even something flashy. It’s the new normal. People expect to consume content as video.

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Keep Your Sanity and Your Passwords Strong with LastPass

Password management is an integral part of business now that everything’s online. Day in and day out, you login to your website admin, all your tools, all your social media.

As a course creator, you utilise a ton of tools and platforms to create your materials and host your courses, not to mention all the social media you use for marketing.

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Marketing Your Course Using Content

As much as we’d like to think that if we put a course out there, people will find it, the reality is that we need to market it.

It all comes down to educating your market and letting them know why they need your course, what you can offer and what they can learn from you.

People are always on the hunt for new information or to upskill, so having some great courses available, particularly evergreen courses, and marketing those well is a great way to grow your business through courses.

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