Author: The Course Creators Circle Team

Content Marketing Ideas to Lead People to Your Course

Once you’ve got your course up and running, your next step is to market it. Getting your marketing right is what will draw an audience to your course and content marketing is one of the best ways to lead people to purchase your course.

It’s important to remember to not just rely on one form of content marketing – your audience, depending on what they need, and who they are, will respond to marketing differently. To lease the largest number of people to your course, you need to utilise a variety of options.

Read More

Using Lumen5 for memorable text Based Videos in your courses

Your course needs to be visually appealing to attract students in the first place. Once they’re enrolled, you need to retain their interest and make sure they retain information you teach them. You do that through videos.

Studies over the years show that video improves our ability to remember concepts and details. Video makes things easier to recall. The human brain processes imagery 60,000 times faster than text.

As if that doesn’t confirm the need for your course to be in video format, video isn’t even something flashy. It’s the new normal. People expect to consume content as video.

Read More

Keep Your Sanity and Your Passwords Strong with LastPass

Password management is an integral part of business now that everything’s online. Day in and day out, you login to your website admin, all your tools, all your social media.

As a course creator, you utilise a ton of tools and platforms to create your materials and host your courses, not to mention all the social media you use for marketing.

Read More

Marketing Your Course Using Content

As much as we’d like to think that if we put a course out there, people will find it, the reality is that we need to market it.

It all comes down to educating your market and letting them know why they need your course, what you can offer and what they can learn from you.

People are always on the hunt for new information or to upskill, so having some great courses available, particularly evergreen courses, and marketing those well is a great way to grow your business through courses.

Read More

Edit and Create your Course Videos with WeVideo

Ideally, your course is as dynamic as possible for all students and their preferences. Some students learn visually and would prefer video over transcripts and audio.

Or you can simply create video and repurpose it into audio and get mini blogs from the transcript.

It all starts with video. And in today’s marketing sphere when everyone’s on social media, attracting your ideal students can depend on how visually appealing your videos are.

Read More

Creating Creative Assets for your Courses

When you sit down to start creating your course, you quickly realise that there are a lot of creative assets that you’ll also need to factor in time to create. For many, these assets cover a wide range of areas including graphics, images, quotes, marketing assets, social media assets and more.

If you don’t have a design background, it’s very easy to get lost and overwhelmed when it comes to creating these assets, and it is all too easy to throw in the towel and get someone else to do it. That’s all well and good if you don’t have the time, but learning to create your own creative assets for your courses allows you to make quick changes on the fly, or design new courses for publishing without relying on someone else.

Read More

Expert Session: Growing your Course Creation Business with Course Creation Metrics

Learn why understanding your metrics is critical for long-term business success

Demystifying Google Analytics
Top course metrics to track through Thinkific
And how Why leading course creators like Tim Vipond at Corporate Finance Institute (#1 Thinkific course creator) leverage metircs in thier course business
There are so many reports we have to read and business owners and sometimes we just let them slide John is going to share with this how we can make things easier to understand.

Read More

Create and Edit Course Graphics with Ease with Fotor

When you’ve taken the time to create a course, it’s important to consider the marketing that you will do around your course – because if you don’t market it, how else will people know about it?

Good marketing includes great graphics, and while there are a range of free programs where you can create graphics, having a range of templates, effects, and editing tools in the one program makes the process a lot easier.

Read More

Three Video Creation Tools To Create Video Content for Your Courses

Video is great for engaging the learning styles of visual and auditory students and a must when it comes to course creation. Whether it’s an introduction, a tutorial or simply showing how to use components of your product or service, having a quality video is essential – the last thing you want is for your video to be pixelated or unwatchable.

Read More
  • 1
  • 2