Author: Linda Reed-Enever

We know that one of the most important functions of having a successful business is having an audience to sell our products or services to. Without an audience, you might stumble along until someone finds you, but this isn’t really going to bring you the clients you are looking for or need to keep your business going.

The key to marketing is an audience. The only way to get an audience is through marketing. So we can see how marketing is essential. But what kind of marketing should you be utilising when it comes to finding an audience for your course or workshop?

When creating and selling a course, there may be times you wish to offer a discount to new students or a specific offer to existing or past students. This may be a coupon for a newsletter offer, a discount code that you use when presenting a workshop, or even as a gift to a particular individual or group of individuals.
Creating a coupon is a great way to discount your course without needing to create a whole new pricing structure; and it can be done in two ways.

When planning a new course or updating an older course, you may realise that you have a lesson in one course that relates to another. Alternatively, you may be looking to combine two courses into one, and rather than duplicating the course and resetting everything up, it is relatively easy to copy a course and insert it into another.

There may come a time when you want to copy or duplicate a course – perhaps you have a special enrolment promotion, setting up a private course for a particular client or you are updating your course with a new offering or new information.

With Thinkific you don’t need to create the course from scratch again, it is really easy to duplicate it with a few clicks of a button. Once the duplication has been done, you can then get to work on putting in new content or making the course available privately.

When creating a new course, the last thing you want to see and hear is that your buttons aren’t working. How are students meant to purchase your course if they can’t check out?
It’s a common occurrence and it generally comes down to a small step being missed in setting up your course.

Sure, the Thinkific landing pages are a great way to market your course content, but there may...