Quite often at the start of the course creation journey, we ask ourselves, why teach and create courses in the first place? Being able to teach and create courses is a great privilege because we’ve developed skills and knowledge that people want to access.
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When you are creating an online course, details matter and it is things like naming your course that can make all the difference.
The content is still the most important part, but coming up with a name that catches the attention of your audience and sells is also a significant decision that you have to make.
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You’ve created your course – your next step is marketing it. Are you wondering how best to do this? Marketing a course can be a daunting process, but it certainly doesn’t have to be.
Let us show you six simple steps to boost your course sales without breaking the bank.
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Education Marketing is all about educating potential customers on our topics or industries which can then guide their purchasing decisions. It is about the value they get from using our product or service.
Specifically, it’s about moving leads further to our sales funnel and creating content that focuses on educating them rather than promoting hard selling.
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Getting your course up and running may not have been a quick task, but now it’s available for students to sign up, how exactly do you attract them?
There is of course the usual marketing and advertising across social media and networking sites, but did you know that blogging is one of the best ways to attract new students?
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One of the easiest and most impactful ways to get your knowledge out to an audience while making more income is to get that knowledge out of your head and turn it into a lead-generating, money-making, impact-creating online course. But are you putting too much into your course?
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In course creation, your lessons are the structure in which you divide and present your learning materials to your audience. I often get asked the question, “What is the best lesson type when it comes to course creation?”
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Course creation is a great way to connect with your customers, build your authority within your niche, and increase your sources of income for your business. So how do you market your course to reach its intended audience?
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It happens to all of us, and not just to teachers either. It happens in all industries. But it hits particularly hard for teachers, those moments of doubt. “Who am I to teach this? Why should I be teaching?”
We feel our responsibility to our students is greater than our belief in ourselves.
So I want to delve into that. We all need this reminder now and then, you are good enough to teach!
In this episode, I’ll share with you mindset exercises that will remind you that you actually know your stuff and you are good enough to teach what you want to teach.
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Want to up your game when it comes to live training? Come and join Linda and Grace from Restream as they show you how.
Running Challenges, Live Videos, and Streaming in person trainings can all be a great boost to your business and we are being joined by Grace Duffy from Restream as she shows is ways we can use Restream in our Courses and Challenges to further our reach and interaction as well as delivering on brand interactive presentations.
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Custom Pages in Thinkific are ideal for including an About Us page, Contact page and more....
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. When it comes to course creation creating lead magnets can leave wondering what you’re going to create to show you can teach. Educational marketing is key in this journey and the ideas you are searching for are often hidden in the power of questions.
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Failed payments are a pain. They stop you from growth, they stop you from moving forward with your next course offerings. The passive income you were aiming for with your courses is suddenly no longer passive because you’re actually putting in more work chasing payments.
In this podcast, I had a great interview with Stunning founder Richard Felix. We talk about ways you can reduce failed payments. A lot of these are unintentional. Your students aren’t being delinquents. The payments might be failing due to circumstances outside their control, like bank fraud protection, expired cards, and so on.
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One of the most common pitfalls in course creation is getting stuck with your course format. In an interview with Karen Hillen, we talk about how your course doesn’t have to be a course.
Karen Hillen is a HR advisor. Karen and I’ve known each other for many many years, and I’m excited to say that she’s finally teaching online and she’s delivering her programs by her Thinkific school, and the Course Creators Circle has been lucky to be part of that journey.
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As the saying goes, “Those who can’t do, teach; and those who can’t teach, teach gym.” Funny as that may sound, nothing could be further from the truth. In fact, teaching is one of the most time-consuming jobs you can take on.
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