Category: Course Creation Resources

Creating a Landing Page in ThInkific Ready for Pre-Order

When it comes to courses, having a pre-order option is a great way to start marketing and selling your course before you are 100% ready to go. It gives you the chance to get some sales under your belt while still working away.

Thinkific has an option for you to create a pre-order landing page, for your course that looks exactly the same as all your other landing pages, but you get the added benefit of a countdown timer to help build urgency. This works really well if you are having a special pre-launch price before reverting back to your normal pricing.

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Setting Up Your Thinkific School

Are you using Thinkific for the first time? Perhaps you’ve come from another platform or this is your first time using any kind of course creation software. You may be looking at the backend of the Thinkific platform wondering just where to start.

If this is you, we have a walkthrough available on how to set up your Thinkific school that you may like to follow along on. There’s plenty of information as well as hints and tips on how to best set up your platform.

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Marketing Your Course Using Content

As much as we’d like to think that if we put a course out there, people will find it, the reality is that we need to market it.

It all comes down to educating your market and letting them know why they need your course, what you can offer and what they can learn from you.

People are always on the hunt for new information or to upskill, so having some great courses available, particularly evergreen courses, and marketing those well is a great way to grow your business through courses.

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What a Recording Day Looks Like

Recording day – it looks different for everyone but the basic preparation going on behind the scenes is usually pretty similar. Your first couple of times prepping for a recording day may not look great – you may forget things you need, spend hours re-recording due to messing up your lines, or simply take longer than you thought because you weren’t as confident once you got in front of the camera.

We took the time to put together a behind the scenes video on what a recording day looks like, and as you can see in our edited version – you wear a lot of different hats and switch from one task to the other.

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Using Lumen5 for memorable text Based Videos in your courses

Your course needs to be visually appealing to attract students in the first place. Once they’re enrolled, you need to retain their interest and make sure they retain information you teach them. You do that through videos.

Studies over the years show that video improves our ability to remember concepts and details. Video makes things easier to recall. The human brain processes imagery 60,000 times faster than text.

As if that doesn’t confirm the need for your course to be in video format, video isn’t even something flashy. It’s the new normal. People expect to consume content as video.

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How to Attract a Market to Your Course

We know that one of the most important functions of having a successful business is having an audience to sell our products or services to. Without an audience, you might stumble along until someone finds you, but this isn’t really going to bring you the clients you are looking for or need to keep your business going.

The key to marketing is an audience. The only way to get an audience is through marketing. So we can see how marketing is essential. But what kind of marketing should you be utilising when it comes to finding an audience for your course or workshop?

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Edit and Create your Course Videos with WeVideo

Ideally, your course is as dynamic as possible for all students and their preferences. Some students learn visually and would prefer video over transcripts and audio.

Or you can simply create video and repurpose it into audio and get mini blogs from the transcript.

It all starts with video. And in today’s marketing sphere when everyone’s on social media, attracting your ideal students can depend on how visually appealing your videos are.

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Creating & Using Coupons in Thinkific

When creating and selling a course, there may be times you wish to offer a discount to new students or a specific offer to existing or past students. This may be a coupon for a newsletter offer, a discount code that you use when presenting a workshop, or even as a gift to a particular individual or group of individuals.
Creating a coupon is a great way to discount your course without needing to create a whole new pricing structure; and it can be done in two ways.

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Creating Creative Assets for your Courses

When you sit down to start creating your course, you quickly realise that there are a lot of creative assets that you’ll also need to factor in time to create. For many, these assets cover a wide range of areas including graphics, images, quotes, marketing assets, social media assets and more.

If you don’t have a design background, it’s very easy to get lost and overwhelmed when it comes to creating these assets, and it is all too easy to throw in the towel and get someone else to do it. That’s all well and good if you don’t have the time, but learning to create your own creative assets for your courses allows you to make quick changes on the fly, or design new courses for publishing without relying on someone else.

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