You’ve probably seen those great-looking images your competitors are using and wondered just how they made them. There are some great design tools out there that can help you create digital assets, but mock-ups can give your marketing a little more than just using standard images and videos.
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You’ve created your course – your next step is marketing it. Are you wondering how best to do this? Marketing a course can be a daunting process, but it certainly doesn’t have to be.
Let us show you six simple steps to boost your course sales without breaking the bank.
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Teaching online can be a great way to share your knowledge and experience with the world.
Not only is it a great way to connect with people, but it can also be a lucrative career – and a great career change option.
If you have been thinking of starting a career as an online teacher or have been wondering how you could monetise your knowledge and teach online these tips will get you started.
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As with any part of your business, positioning your course in the market correctly is what leads to success. You’ve spent a lot of time working on your course contents and putting it together in a way that helps to educate people, but just having it up online for people to find isn’t enough.
To sell your course and get people on board, you need to make sure people know about it, and make sure they can find it. But how do we go about that?
We’ve put some tips together to help you get started in positioning your course in the market.
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Social proof – you may have heard of it and you’ve definitely seen it in action. Social proof is essentially when people will copy the actions of others to undertake the same behaviour.
Some might call it FOMO – or fear of missing out – but we like to think of it as a great way to sell more courses, and ProveSource makes it so much easier to do.
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Presenting your course in multiple ways not only gives your students a better learning experience, it can also increase your revenue from course sales.
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Once you’ve got your course up and running, your next step is to market it. Getting your marketing right is what will draw an audience to your course and content marketing is one of the best ways to lead people to purchase your course.
It’s important to remember to not just rely on one form of content marketing – your audience, depending on what they need, and who they are, will respond to marketing differently. To lease the largest number of people to your course, you need to utilise a variety of options.
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. When it comes to course creation creating lead magnets can leave wondering what you’re going to create to show you can teach. Educational marketing is key in this journey and the ideas you are searching for are often hidden in the power of questions.
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Teaching what you love is easy. Writing the copy to promote your course is another thing luckily we have Sid from Broca to help us. Creating Course Promo copy just got easier thanks to Broca and we cannot wait to share some to tips with you in this webinar with Sid (who some of you might know from his days at Thinkific)
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As much as we’d like to think that if we put a course out there, people will find it, the reality is that we need to market it.
It all comes down to educating your market and letting them know why they need your course, what you can offer and what they can learn from you.
People are always on the hunt for new information or to upskill, so having some great courses available, particularly evergreen courses, and marketing those well is a great way to grow your business through courses.
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Recording day – it looks different for everyone but the basic preparation going on behind the scenes is usually pretty similar. Your first couple of times prepping for a recording day may not look great – you may forget things you need, spend hours re-recording due to messing up your lines, or simply take longer than you thought because you weren’t as confident once you got in front of the camera.
We took the time to put together a behind the scenes video on what a recording day looks like, and as you can see in our edited version – you wear a lot of different hats and switch from one task to the other.
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