. When it comes to course creation creating lead magnets can leave wondering what you’re going to create to show you can teach. Educational marketing is key in this journey and the ideas you are searching for are often hidden in the power of questions.
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Teaching what you love is easy. Writing the copy to promote your course is another thing luckily we have Sid from Broca to help us. Creating Course Promo copy just got easier thanks to Broca and we cannot wait to share some to tips with you in this webinar with Sid (who some of you might know from his days at Thinkific)
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As much as we’d like to think that if we put a course out there, people will find it, the reality is that we need to market it.
It all comes down to educating your market and letting them know why they need your course, what you can offer and what they can learn from you.
People are always on the hunt for new information or to upskill, so having some great courses available, particularly evergreen courses, and marketing those well is a great way to grow your business through courses.
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Recording day – it looks different for everyone but the basic preparation going on behind the scenes is usually pretty similar. Your first couple of times prepping for a recording day may not look great – you may forget things you need, spend hours re-recording due to messing up your lines, or simply take longer than you thought because you weren’t as confident once you got in front of the camera.
We took the time to put together a behind the scenes video on what a recording day looks like, and as you can see in our edited version – you wear a lot of different hats and switch from one task to the other.
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