Category: Marketing Your Course

10 Activities to Help Market Your Course

Sometimes knowing how to market your course is one of the biggest challenges in selling a course. But without marketing, you certainly won’t see the number of sales you may have expected.

Most course creators will initially turn to social media or publish the details of their course on their website, but there are plenty of other ways that you can reach a whole new audience.

Let’s take a look at 10 activities you can use to market your course outside of social media and your website.

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How Mock-ups can Help Your Marketing

You’ve probably seen those great-looking images your competitors are using and wondered just how they made them. There are some great design tools out there that can help you create digital assets, but mock-ups can give your marketing a little more than just using standard images and videos.

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Easy Content Creation for Course Creators

As a course creator, it’s all about providing the best possible content – after all that’s why people have paid or are looking at paying for your course. But creating content day after day can be difficult –writer’s block and analysis paralysis will throw anyone off track.

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6 Tips to Boost Your Course Sales

You’ve created your course – your next step is marketing it. Are you wondering how best to do this? Marketing a course can be a daunting process, but it certainly doesn’t have to be.

Let us show you six simple steps to boost your course sales without breaking the bank.

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How to Teach Online: The Basics

Teaching online can be a great way to share your knowledge and experience with the world.
Not only is it a great way to connect with people, but it can also be a lucrative career – and a great career change option.

If you have been thinking of starting a career as an online teacher or have been wondering how you could monetise your knowledge and teach online these tips will get you started.

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The Role of Educational Marketing in Course Creation

Education Marketing is all about educating potential customers on our topics or industries which can then guide their purchasing decisions. It is about the value they get from using our product or service. 

Specifically, it’s about moving leads further to our sales funnel and creating content that focuses on educating them rather than promoting hard selling.

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Why and How You Should be Blogging to Attract Students

Getting your course up and running may not have been a quick task, but now it’s available for students to sign up, how exactly do you attract them?

There is of course the usual marketing and advertising across social media and networking sites, but did you know that blogging is one of the best ways to attract new students?

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Positioning Your Course in the Market

As with any part of your business, positioning your course in the market correctly is what leads to success. You’ve spent a lot of time working on your course contents and putting it together in a way that helps to educate people, but just having it up online for people to find isn’t enough.
To sell your course and get people on board, you need to make sure people know about it, and make sure they can find it. But how do we go about that?

We’ve put some tips together to help you get started in positioning your course in the market.

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Are You Putting Too Much into Your Course?

One of the easiest and most impactful ways to get your knowledge out to an audience while making more income is to get that knowledge out of your head and turn it into a lead-generating, money-making, impact-creating online course. But are you putting too much into your course?

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The Lesson Types You Can Use

In course creation, your lessons are the structure in which you divide and present your learning materials to your audience. I often get asked the question, “What is the best lesson type when it comes to course creation?”

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Attract, Segment & Convert Your Leads into students with quizzes

If you’ve spent 15 minutes answering questions to find out what kind of sandwich you are and which Friends cast member you are (even if you already have a strong hunch), you know the power of quizzes. When a potential student takes a quiz they are showing real interest in your topic and they enter your nurture sequence with data so you can tailor the content delivery of the sequence to them.

When done well, quizzes deliver high-quality leads that can convert to or engage students by, attracting attention to learn more about your topic & Provides an incentive to give an email address to get the answers.

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10 Ways to Market Your Course as You Create It

Course creation is a great way to connect with your customers, build your authority within your niche, and increase your sources of income for your business. So how do you market your course to reach its intended audience?

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Utilising Social Proof to Sell More Courses

Social proof – you may have heard of it and you’ve definitely seen it in action. Social proof is essentially when people will copy the actions of others to undertake the same behaviour.

Some might call it FOMO – or fear of missing out – but we like to think of it as a great way to sell more courses, and ProveSource makes it so much easier to do.

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Content Marketing Ideas to Lead People to Your Course

Once you’ve got your course up and running, your next step is to market it. Getting your marketing right is what will draw an audience to your course and content marketing is one of the best ways to lead people to purchase your course.

It’s important to remember to not just rely on one form of content marketing – your audience, depending on what they need, and who they are, will respond to marketing differently. To lease the largest number of people to your course, you need to utilise a variety of options.

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An exercise for when you feel you’re not good enough to teach

It happens to all of us, and not just to teachers either. It happens in all industries. But it hits particularly hard for teachers, those moments of doubt. “Who am I to teach this? Why should I be teaching?”

We feel our responsibility to our students is greater than our belief in ourselves.

So I want to delve into that. We all need this reminder now and then, you are good enough to teach!

In this episode, I’ll share with you mindset exercises that will remind you that you actually know your stuff and you are good enough to teach what you want to teach.

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Using Lumen5 for memorable text Based Videos in your courses

Your course needs to be visually appealing to attract students in the first place. Once they’re enrolled, you need to retain their interest and make sure they retain information you teach them. You do that through videos.

Studies over the years show that video improves our ability to remember concepts and details. Video makes things easier to recall. The human brain processes imagery 60,000 times faster than text.

As if that doesn’t confirm the need for your course to be in video format, video isn’t even something flashy. It’s the new normal. People expect to consume content as video.

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Marketing Your Course Using Content

As much as we’d like to think that if we put a course out there, people will find it, the reality is that we need to market it.

It all comes down to educating your market and letting them know why they need your course, what you can offer and what they can learn from you.

People are always on the hunt for new information or to upskill, so having some great courses available, particularly evergreen courses, and marketing those well is a great way to grow your business through courses.

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